Independent provider
Google Business Profile guidance
Official guidance on keeping business information accurate and useful in local search. There is no way to pay Google for a better local ranking.
Caribbean CoLabs practical guide / 01
Get your business found online
For the farmer with produce to sell, the maker with something to share, and the small business ready to reach more people. Start with a clear, useful presence you can maintain.
What you’ll work towards
A clear offer, one reliable enquiry route, and information customers can trust.
Start with one useful change.
Say what you do, for whom, and where
Write one plain sentence that explains what you offer, who it helps and the area you serve. Add the practical details people need: availability, opening hours, prices or how to request a quote. State the currency when you show prices.
Try this: “Fresh produce boxes for households in [area]. See this week’s list and contact us by [day] to arrange collection.”
Choose a starting place you can maintain
Ask a few customers where they would look for you. Choose a website, a social page or another suitable channel as your main place for current information. Make the business name, contact details and service area consistent wherever you appear.
Start small: one current page is easier to trust than several pages with old information.
Make the offer easy to see
Use clear photos of your own products or work. Describe sizes, quantities, availability and collection or delivery arrangements. Get permission before using someone’s image or testimonial. Include important details as text, rather than only inside a poster image.
For a grower: date the produce list so people know which week it belongs to.
Give people one clear next step
Make it obvious how to enquire, order or book. Explain what information to send, when to expect a reply and when an order is confirmed. Only request information you need; do not ask for payment-card details in a message.
Test it: ask someone unfamiliar with your business to find your contact route on their phone.
Check local discovery and accessibility
If your business qualifies, a Google Business Profile can help people find practical information on Search and Maps. Check Google’s eligibility rules first. On your own page, use readable text, meaningful headings, image descriptions and captions for video.
Use the official Google and W3C guidance below. These steps support discovery and access; they do not guarantee a search position.
Create a routine you can keep
Choose a regular time to update stock, hours and contact details. Ask new customers how they found you and note which enquiries become useful conversations or orders. Use what you learn to decide what to improve next.
One useful measure: how many people could find what they needed without asking you to explain it again.
What this could look like
A produce list that answers the next question
A farmer posts a dated list of available produce, quantities, prices in the local currency, the collection area and an order deadline. The same page explains how to send an enquiry and when the order is confirmed. This is an illustrative starting point, not a client case study.
Put it into practice
Your starting checklist.
Tick the things you have covered. Your ticks stay on this page for this visit; they are not saved or sent to us.
0 of 8 covered
The PDF includes space to note your next step. Keep completed copies private if they contain personal or business information.
Trusted places to go next
Keep learning.
Independent provider
Google Business Profile eligibility
Check who qualifies before creating a profile. Most eligible businesses meet customers in person; online-only businesses generally do not qualify.
Independent provider
HubSpot Academy
Free Social Media Marketing Certification course on planning content, reaching an audience and measuring results. A free Academy account is required.
Independent provider
W3C Web Accessibility Initiative
Free Easy Checks for a first look at website accessibility, including headings, contrast, keyboard access and captions. This is a starting point, not a full accessibility audit.
Links and access descriptions reviewed 14 November 2026. These providers publish their own materials and set their own terms; listing them does not imply a partnership. Our guide is an original Caribbean CoLabs resource.
A little support can go a long way
Want help making your work easier to find?
We can help you clarify your offer, improve your website and build an enquiry route you can maintain.